/r/Coffee is back - for now - and talking about itself, in addition to coffee.
2.4Mmembers
18 yrsage
10/10signal
Obsessive, gear-loving communities around coffee, espresso, tea, and homebrewing. Niche audiences with strong purchase intent and deep brand loyalty.
/r/Coffee is back - for now - and talking about itself, in addition to coffee.
Welcome brewers, mazers, vintners, and cider makers!
Tea! This subreddit is for discussion of beverages made from soaking camellia sinensis leaves (or twigs) in water, and, to a lesser extent, herbal infusions, yerba mate, and other
The place to discuss the beans, brewing, and tools used to make the style of coffee known as "espresso", and all the forms it takes. New to espresso? Check out our "Brewing Basics
We analyzed the published rules of these 4 communities: 4 allow it only under conditions (designated threads, participation ratios, or moderator approval). The biggest audience is r/Coffee with 2.4M members. Always open a community's rules link before posting — it takes a minute and protects your account.
r/espresso members own scales that measure to a hundredth of a gram — that's the level of obsession here, and it's what makes these communities wonderful. Gear questions get answered with genuine expertise, dial-in troubleshooting threads read like lab notebooks, and the communities happily guide beginners from instant coffee to their first proper setup without gatekeeping.
For roasters, cafes, and equipment makers, coffee Reddit is a high-trust environment where authenticity compounds: several small roasters credit Reddit participation — answering extraction questions, transparent posts about sourcing — with real business growth. The same tolerance doesn't extend to drive-by promotion. r/Homebrewing operates identically for beer: deep expertise, generous help, allergic to marketing.
The r/Coffee consensus starter: a decent burr grinder (usually the most important upgrade), a simple brewer like the AeroPress or V60, a scale, and fresh beans from a local roaster. Total entry cost under $150. For espresso, the community is honest that good results start around $500–800 in equipment — r/espresso's wiki has current recommendations by budget.
Direct promotion is restricted in most coffee communities, but transparent participation works well: roasters who answer sourcing and roasting questions under their business name build genuine followings. Some communities have vendor flair or designated threads. The audience actively wants to discover great small roasters — they just want to discover them, not be advertised at.
r/Coffee is the largest community in this niche with 2.4M members. /r/Coffee is back - for now - and talking about itself, in addition to coffee.
It depends on the community: of the 4 communities in this niche, 0 ban self-promotion entirely and 4 allow it only under specific conditions such as designated threads or participation requirements. Check the policy badge on each community's page here, then read the full rules on Reddit before posting.
Nichory Pro is coming: keyword alerts when someone asks about your topic, self-promotion rule summaries, and best-time-to-post insights. Join the early list — one email at launch, early-bird discount included.